Paid Search Marketing
Paid search marketing opportunities includes Pay Per Click Ads via Google and Bing plus ads on the display network - a third of Google's revenue. PPC is part of Digital Marketing that's why we use it for advertising our business. The cost of pay search can be high, so we discuss how to make sure you're getting the most value from PPC by maximizing your Google Quality Score. Paid search marketing is an inexpensive and salable form of web marketing designed to connect your ads with searchers actively seeking what you provide. The smartest paid search marketing campaigns are pay-per-click, or PPC campaigns, and the logic behind them can be summarized simply: you bid for ad placement in a search engine’s sponsored links for keywords related to your business, then you pay the search engine a small fee for each click. Paying for every click may sound like you’ll end up paying a lot, but in a well-designed campaign, the opposite is true. Because your potential cust...
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