Paid Search Marketing

Paid search marketing opportunities includes Pay Per Click Ads via Google and Bing plus ads on the display network - a third of Google's revenue. PPC is part of Digital Marketing that's why we use it for advertising our business.  The cost of pay search can be high, so we discuss how to make sure you're getting the most value from PPC by maximizing your Google Quality Score. 

Paid search marketing is an inexpensive and salable form of web marketing designed to connect your ads with searchers actively seeking what you provide. The smartest paid search marketing campaigns are pay-per-click, or PPC campaigns, and the logic behind them can be summarized simply: you bid for ad placement in a search engine’s sponsored links for keywords related to your business, then you pay the search engine a small fee for each click.

Paying for every click may sound like you’ll end up paying a lot, but in a well-designed campaign, the opposite is true. Because your potential customers will see your ads only when they’re searching for precisely the products or services you offer, they’re far more likely than a casual browser to be at the point of purchase. And so, with the right research and a little tinkering, the paid search ads you place will actually end up earning you far more than it costs to place them.


Say you’re a pet food manufacturer. If you’re paying for ads in a cost-per-impressions campaign, where you pay for every browser who happens to see your ad, you’re losing money, especially with specialty products. For example, if one of the pet foods you manufactured was an all-natural dog food filled with free-range bison and other delicious tidbits, and you place an ad on Facebook, it may indeed be seen by a wide range of people. But they’re less likely to be at point of purchase because no one (we hope) goes on Facebook actively looking to buy dog food. But people do search “natural free-range dog food” on Google, and those are usually people looking to buy. And those are the customers a paid search marketing campaign is designed to target.


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